What would Steve Jobs think of Apple’s culture-crushing advert? | John Naughton
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Its latest iPad ad, portraying the destruction of artistic tools, is confirmation that company is just another unfeeling, arrogant tech giant
This is a tale of two advertisements. And about the company that made them – Apple Inc. The first ad ran during the Super Bowl in 1984. It was made by Ridley Scott, the celebrated movie director. The vibe is distinctly Orwellian: set in a vast, darkened auditorium dominated by a giant screen entirely filled by a sinister-looking talking head, who is clearly Big Brother (BB).
The opening shot shows lines of drably uniformed, shaven-headed zombies marching in lock-step into the building. “Today,” intones the talking head, “we celebrate the first glorious anniversary of the information purification directives.”
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